My Marketing Mentor (M3)
Support for CEO/MDs, Senior Marketeers and CMOs
As the CEO/MD you will very probably have excellent financial understanding, good knowledge of manufacturing and supply chain and considerable experience in building teams and businesses. Perhaps when it comes to the Marketing arena you have had less direct experience.
At AlderVerum we work with CEOs to provide the marketing guidance and support that you and your team may need to develop customer, consumer and brand understanding and strategy. In essence; a marketing mentor. This is rooted in training and experience with large, blue - chip FMCG organisations (Unilever, Boots, Aviva) and in addition with SME’s, in a range of categories from healthcare to food.
As the CMO, you are in the Marketing Hot Seat. You are a pretty top marketing professional. You have a big job, a huge budget and a great team. You love doing all the research, strategy, communication and development stuff and have a natural intuition for what is right.
However, at times you do find being the best and top marketeer around to be a pretty lonely place. Why lonely? Well, when all the facts are laid out, all the research done, all the best creatives, designers, planners and developers have plied their trade, it is you who is going to make the big calls. The calls on strategy, on ads, on campaigns, on investment levels, on the big Marketing stuff. So wouldn’t it be nice if you could speak to an independent person who could, provide a sounding board, challenge your thinking, intuition and analysis to be sure about the really big decisions?
So why not have a chat with someone who is both a qualified Mentor/Coach and who has been there in the Marketing hot seat? We have run large brands, Innovation Centres and eBusiness teams for Corporates. We have worked with brand and marketing led businesses for many years both in the UK and Internationally.
We specialise in working with top Marketeers and CMOs who value a second opinion and especially appreciate the informed insight into how the Marketeer’s mind works; this helps enable them to truly make the best calls on the big Marketing stuff!
